Apex Flex GTX. The promise of The North Face’s new Apex Flex rain jacket was that it is so comfortable, it would change how you felt about rain, turning it from something you run from, to something you run to. 

Task: Design

Creative Direction: Daniel Chandler / Joe Fotheringham — Design Direction: Malte Gruhl — Design: Guillaume Vaillancourt — Copywriting: Jonny Leicht — Post-Production: The Mill